Founded in 2011, in Rio de Janeiro, Brazilian Secrets Hair grew out of the desire to innovate: offer ecofriendly hair care products compatible with all hair types made with Amazonian ingredients. Since 2014 we’ve been in over 25 countries with our lines: Hair.Toxx (with pioneer service of hair cryotherapy, the Ice-Cold Treatment), BSH Pro Keratin (the professional multi-use hair straightening line) and X-liso (the do-it-yourself retail straightening line).