"Beauty is a serious matter that we treat with honesty, independence and simplicity." Company D.N.A. - Philosphy : Beauty is more than just appearance. Everything must lead to beauty: products, services, research, human relations and emotions. Everything that makes us feel good and makes us happy is “beyond beauty”. -Mission: We wish to become part of women’s daily beauty routine, thanks to highly performing products: effective, easy to apply and long lasting!